Over the years Microsoft has always given us mediocre products such as Windows(yes this means all versions including 7). Yet for some reason consumers buy these products; to me this does not make much sense. Why buy a product that breaks and you constantly have to call your tech support team(this means your geeky family member or geek squad). Now don’t get me wrong most people use Windows and its family of software because they have to not because they want to.

Microsoft since its early beginnings came across a wonderful business concept(sarcasm) called vendor-lock in. Every single product this company sells has some type of vendor-lock scheme. From Windows servers and home operating systems to their office products all 100% vendor-lock. So what does this mean? That there is not a chance in the world that you can safely move to a different operating system without loosing some data or not being able to move it at all. Yes this utterly sucks I know.

So now the giant wants to reorganize its gaming and mobile divisions(http://tinyurl.com/36bpk25) to catch up with the current trends. Oh yes sure that expensive new mobile phone(http://tinyurl.com/y7ktelj) they recently launched will do the job. This new gadget will get us all on Twitter and on Facebook. But wait a minute we are all there now and we all can use our not so expensive mobile devices. So again a little too late. As far as their gaming division goes, well lets just say it bleeds money and to think that this is the best division they have within the company. So if this division is loosing money(So far billions of dollars) what does this mean for Microsoft?

It means that their old way of thinking has got to go and that as a company it has to adapt to current trends pronto. No this does not mean lets wait and see if this or that becomes a trend. Apple (no better than Microsoft) has taken chances with new products and sure they failed a bunch of times. At one point the company was on the brink of going belly up but they hung in there. Microsoft needs to take a look at Apple and apply that formula to their products.

Here at the office we had an Xbox 360 for our gaming sessions. Guess what? Yes you guessed it we got the three red lights of death after an Xbox update(sounds a lot like the Windows blue screen of death). So we got ourselves a PS3 . Now we can game on-line and not pay a single cent. So now we have a better product while saving on a monthly fee.

Oh but wait I don’t know about you but I’ve been burned so many times by Microsoft products that I don’t think I could ever go back to purchasing or using them. Just look at what happen to IBM they too had this mentality back in the early 70’s and 80’s and now although the company is still in business it does not command the type of power it once had. And all because it forgot about what got them there in the first place us consumers.

So no matter how much reorganizing Microsoft does to their divisions they will achieve nothing that will be beneficial to us consumers unless they change their way of thinking and how they treat their customers and their competition. A little more innovation and smarts would not hurt either. Bang! Bang! Let us know what you think will ultimately happen to Microsoft’s mobile and gaming divisions.

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